Project Overview

JacksonRowe required a modern, high-performance real estate website to showcase their premium property listings. The goal was to move away from a generic template to a custom-built solution that offered superior speed, SEO performance, and a seamless user experience for property seekers.

The Challenge

The main challenge was integrating a robust property management system that could handle frequent updates, high-resolution images, and complex filtering (e.g., search by suburb, price range, property type) without slowing down the website.

The Solution

I developed a custom WordPress theme integrated with the 'Easy Property Listings' plugin. I extended the plugin's functionality using custom PHP to create bespoke listing templates that matched the client's design exactly. I also implemented advanced caching and image optimization strategies to ensure the site loads instantly.

Key Features

• Custom Property Listing Templates
• Advanced Search & Filtering System
• Dynamic Mortgage Calculator
• Google Maps API Integration
• SEO Optimized Architecture

Technologies Used